After being a part of the mutual fund industry for 17 years, he switched roles to set up "Wiseinvest Advisors", an investment advisory firm in 2004. Today, Wiseinvest Advisors is counted amongst the country's top Independent Financial Advisory firms. He is very passionate about investor education and is actively involved in the process. He has been writing columns on various aspects of personal finance for major financial as well as mainline dailies and magazines for the last 16 years. More than 700 of his articles have been published so far. He also appears regularly as a personal finance expert on a number of TV shows of channels like CNBC, CNBC Awaaz and Bloomberg TV. He is also the Editor of a bi-lingual ( English & Marathi) monthly publication “Wealthwise”.

During his tenure with the mutual fund industry, he played a major role in setting up three mutual funds (two multinational MFs and one domestic private sector player). Prior to that, he spent around 7 year with UTI. He was also actively involved with Association of Mutual funds in India (AMFI) and was a member of some of its important Committees.