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About Cafemutual


Cafemutual is business built around distributors and mutual fund professionals. So whether you are a self-employed independent financial advisor (IFA) or a hot-shot private banker with a big bank or a CEO of an AMC or a back office girl, we have something for you.

Our focus is on the people engaged in the mutual funds – everyone involved in the chain of manufacturing or distribution of mutual funds.

What businesses does Cafemutual run?

Media – Our web site www.cafemutual.com gives news and knowledge to mutual fund and investment professionals.  This site is among the top in the category globally. Launched just 20 months back, it has become the most trusted source of news and knowledge because of the integrity and independence.

Training & Development – Combining academic vigour with a practitioner’s perspective, we create customised learning interventions that further the business goals of our clients. Many of the top fund houses have long term engagements with us to train their distributors – IFAs, bank RMs and wealth managers.

Research & Consulting – With an in-depth understanding of the mutual fund and distribution space, we offer our bespoke solutions to our clients in the areas of sales, business development and marketing. Among our 12 clients are 5 of the top 10 AMCs.

The Cafemutual Team

Cafemutual has been founded by Prem Khatri who has been involved with mutual funds (Kothari Pioneer), banking (SBI, Bank of Baroda), wealth management (ASK Raymond James) and broking (Motilal Oswal). He holds a PGDM from IIM, Bangalore.

Anita Sutrave is the Head - Sales and has extensive experience in media sales with leading media houses such as Indian Express, Outlook magazines and Publicitas. She has also handled corporate communication for a division of Forbes Gokak.

Ravi Samalad is Principal Correspondent and has worked earlier with Moneylife where he covered mutual funds. He holds a Bachelors in Mass Media from VES College, University of Mumbai and is currently pursuing the CFP certification.

Pallabika Ganguly is Senior Correspondent and has been the part of the media industry for last 3 years working with various established media houses such as Hindustan Times, Times of India, UTVi and Moneylife.

Archana Bhekre is Administrative Assistant handling all administrative work. She is a Commerce graduate and has worked in an audit firm earlier.

Hemal Thakkar is Web/Graphic designer and takes care of online marketing and all technology aspects at Cafemutual.

Meera Huckoo is the Co-Founder of Cafemutual and looks at HR, Finance, Legal and Branding issues at Cafemutual. A management post-graduate from Jamnalal Bajaj, Meera has worked for 20 years in Sales, Events, Marketing & Corporate Communications.


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